An Ibiza pizzeria that relied on Glovo, Uber Eats & Wolt — and built a direct channel that feels just as smooth, without giving up 25–30% per order.
Forno Marina is an independent restaurant in Ibiza. Like most operators in their market, the majority of delivery revenue still flows through third-party apps — but they wanted a path to own the relationship and the margin.
“We still use the apps for discovery — but every direct order is margin we actually keep. Customers order the same way they do on Glovo; we just don’t pay them for it.”
— Typical goal from operators we work with (Forno Marina case)
This is the real Forno Marina ordering experience — not a mockup. Browse the menu, build a cart, and see what your guests would get if you moved even 20% of app orders direct.
Delivery platforms solve discovery and logistics. The trade-off is structural: you pay for every order, and you never get the customer back.
Glovo, Uber Eats and Wolt take a large cut before food cost, labour, and rent. Promotions and “top placement” push the real number higher.
Someone who orders five times on Glovo is still Glovo’s customer. No WhatsApp, no email list, no “order direct next time” nudge.
86 an item in the POS and hope it updates everywhere — or accept wrong prices and angry reviews on the apps.
This case study isn’t about ditching Glovo overnight. It’s about adding a channel you control — while keeping the experience guests expect.
One branded site, wired into Sinqro and Stripe — same flow guests know from delivery apps, but orders land in the POS and confirmations go out on WhatsApp automatically.
Sent the moment payment is confirmed. No manual steps. Every customer who orders direct is now a WhatsApp contact you own — not a Glovo profile you can't reach.
¡Hola María! 👋 Thank you for your order.
✅ Order #1047 confirmed
🍕 Pizza 4 Quesos × 1
🍕 Pizza Diavola × 1
🥤 Coca-Cola 33cl × 1
💳 Total paid: €29.45
🛵 Delivery to: C/ Aragón 12
⏱️ Est. time: 35–45 min
Questions? Just reply here.
Forno Marina still uses aggregators for reach. Direct is the margin layer — same kitchen, same POS, different economics.
The same playbook we used for Forno Marina — adapted to your zones, menu, and Sinqro setup.
We map your current setup — POS, branches, delivery zones, and Sinqro config.
We build your ordering site, connect Sinqro, wire up Stripe, and configure WhatsApp.
We run a live test order end-to-end — menu to kitchen printer to WhatsApp confirmation.
Your URL goes live. We monitor the first week and optimise based on real orders.
If you’re on Sinqro and depend on delivery apps today, this is the same package — your brand, your zones, your Stripe account.
Branded, mobile-first, with live menu sync from your Sinqro POS. Delivery and pickup modes. Cart and Stripe checkout built in.
Custom zones by postal code, each with their own fee and minimum order. Customers outside zones can't accidentally place orders.
Payment → POS order → kitchen print → WhatsApp confirmation. Completely hands-free from the moment the customer pays.
Every direct customer becomes a WhatsApp contact you own. Send discounts, updates, and seasonal promos directly to them.
If you shift 20 delivery orders a month from apps to direct at €30 average, you keep roughly €180/month that would have gone to Glovo or Uber Eats. We scope a one-time build after a free call — no revenue share on your orders.
If this case study matches how you operate today, we can map what direct would look like for your menu, postcodes, and POS — before you commit to anything.
Book a free 30-minute call. We’ll walk through the Forno Marina demo live and outline what go-live would look like for you.
Pick a time below, or send your details — especially which delivery apps you use today. We’ll reply within one business day.